Meet the people behind the purpose.

PawGone Good is built by people who believe snack time can do more.More for dogs through functional snacks made with real ingredients and real purpose.

More for pet parents who want better options without the chemistry-class labels.

And more for the next generation through the work we do beyond the can.

From product innovation to community impact, our team is united by one goal: building something dogs love, pet parents trust, and communities can grow with.

Learn more about us

Our Founder

Jai Fletcher — CEO & Founder

Jai is an entrepreneur, consumer packaged goods strategist, and passionate dog parent who created Paw Gone Good to solve a problem she saw everywhere: neglected dog oral health. With experience at brands like Kellogg, Mars Wrigley, McDonald’s, and Walmart, Jai combined industry expertise with personal passion to create the first organic “chip” for dogs — crispy, light, and designed as functional dog dental treats.

Her leadership extends beyond snacks. Jai founded the PawPreneur Pioneer Program, a youth accelerator giving minority youth hands-on training in entrepreneurship, product development, and retail strategy. She’s a servant leader at heart, driven by the belief that the best healthy dog treats should also fuel opportunities for people, pets, and planet.

Our Advisors

Each member of our advisory board brings deep expertise and a commitment to our mission. Together, they help us deliver safe treats for dogs while building a brand with global impact.

Michelle O'Hollaren

Board member since April 21st, 2025

Vice President of Education | Innovative Arts Educator and Entrepreneur

  • Education
  • Community Outreach
  • E-CommerceE-Learning
  • Marketing
  • Non-Profit Management

I am the Vice President of Education at a non-profit arts organization. I also previously founded and grew a creative product business

Shilpa Sharma

Board member since April 30th, 2025

Determined Senior Product Leader and Business Advisor with extensive expertise in software development, product management, business strategy, requirements analysis, and machine learning.

  • Agile Methodology
  • Artificial Intelligence
  • Customer ExperienceGrowth
  • Technology Management

Shilpa Sharma is a seasoned product management strategist with nearly two decades of experience in software development, insurance, and financial services. Currently, as a Senior Product Manager for Application Insights at Microsoft since 2024, she has led the strategic planning for Intelligent Logs, transforming ambiguous problem statements into clear visions and actionable roadmaps. Shilpa directed a team of four product managers and achieved approximately $12M in savings within two months

Susi Harris

Board member since May 1st, 2025

Visionary Creative Director & Founding Partner at Sheer Havoc | Expert in Brand Evolution, Digital Strategy, & Engaging Campaigns | Empowering Teams to Amplify Brand Narratives

  • Acquisition Marketing
  • Affiliate Marketing
  • Branding
  • Customer Experience
  • E-Commerce

Susi Harris is the Founding Partner, Creative Director, and Strategist at Sheer Havoc, based in the San Francisco Bay Area. With a strong background increative direction and marketing communications, Susi leads a talented team that specializes in driving brand evolution and enhancing digital presence. Under her guidance, Sheer Havoc has executed successful campaigns that resonate with target audiences and amplify brand narratives across multiple channels.

Heather Hauck

Board member since May 1st, 2025

I am in Education/behavioral health/social work and am looking non profit. I have 21 years in education/behavioral health/social work. I've been in the classroom, in the bullpen, in the studio, and out in the field. You will find experience and steady feet with me. I have an Education BS from Missouri State University, a beginning MSW ABA from SLU, and am scheduled for a PsychD at Missouri State University in 2030.Board member since May 1st, 2025

Debra Ann Pace

Board member since May 1st, 2025

Result-driven Assistant Professor and Leadership Mentor with over 25 years of extensive expertise in healthcare information technology, project management, strategic planning, and startups.

  • Event Planning & Management
  • Executive Coaching
  • Growth
  • Higher Education
  • Leadership Development

Debra Ann Pace is a seasoned mentor and lifelong student, with a passion for guiding individuals through life's transitions. Armed with degrees in Counseling Psychology, Sports and Business Management, and Human Movement, her expertise spans over three decades of empowering individuals in various capacities. From management and counseling to coaching and curriculum development, Debra's diverse skill set equips her to connect with individuals as they pursue their aspirations.

Aim Vandenberg

Board member since May 1st, 2025

Results-Driven Sales Director | Record-Breaking Revenue Generation & Team Leader | Achieved 135% Closing Ratio | Dedicated to Enhancing Team Performance & Client Experience

  • Business Development
  • Data Analysis
  • Market Forecasting
  • Operations Management
  • Public Speaking

Aim Vandenberg is an accomplished Sales Director with a proven track record of generating significant revenue and leading high-performing teams. At Closers.io from 2021 to 2023, he consistently generated between $1.2M and $1.9M in monthly revenue, surpassing expectations while ramping up a new team. He successfully managed and trained a team of seven Closers, enhancing new members' cash collections and close rates by 20-30% within their first two months. Recognized as the #1 Closer in the companies.

Liza Smyth

Board member since May 14th, 2025

Result-driven Customer Success Executive and C-suite Leader with 25 years of extensive expertise in business development, operations management, process improvement, and strategic planning

  • Artificial Intelligence
  • Business PlanningCustomer Experience
  • Leadership
  • Project Management

Liza Smyth is an accomplished executive with a distinguished career marked by strategic leadership and transformative achievements across various industries. As the Senior Vice President of Customer Experience and Executive Sponsor of the DEIB Council at Formstack, she orchestrated a remarkable turnaround, elevating SLA performance from 65% to 92%. Her operational acumen and team coaching initiatives streamlined processes, significantly enhancing efficiency.

Michael Larkin

Board member since May 12th, 2025

Results-Driven Executive Leader with 40+ Years in Sales & Marketing | CEO of SC Media Partners | Expert in Brand Strategy, Social Media, & Event Management | Proven Track Record of Success

  • Asset Management
  • Business Development
  • Change Management
  • Customer Engagement
  • Digital Marketing

Michael Larkin is a seasoned professional with extensive experience in high-level sales, staffing, and marketing initiatives. His career has seen a steady progression marked by substantial achievements, with proven success across notable brands including T-Mobile, HP, Costco, Best Buy, Staples, and Wal-Mart. Michael's blend of academic knowledge and practical experience enables him to bring significant value to any organization.

Results-Driven Executive Leader with 40+ Years in Sales & Marketing | CEO of SC Media Partners | Expert in Brand Strategy, Social Media, & Event Management | Proven Track Record of Success Asset Management Business Development Change Management Customer Engagement Digital Marketing Michael Larkin is a seasoned professional with extensive experience in high- level sales, staffing, and marketing initiatives. His career has seen a steady progression marked by substantial achievements, with proven success across notable brands including T-Mobile, HP, Costco, Best Buy, Staples, and Wal- Mart. Michael's blend of academic knowledge and practical experience enables him to bring significant value to any organization.

Derrick Horsley

Board member since May 6th, 2025

Visionary Founder & Executive Leader | Passionate Advocate for Social Impact, Financial Literacy, and Veteran Services | Adjunct Professor Inspiring Future Leaders

  • Change Management
  • Human Resources Management
  • Operations Management
  • Organizational Development

Derrick Horsley is a retired U.S. Army Active Duty Officer with an inactive Top Secret Clearance including SCI, CI Polygraph, and NATO Secret. He brings extensive experience in strategic planning, executive coaching, human resources, and corporate finance management. As President and Chief Executive Officer of both The Horsley Group, LLC (2016–2020) and The Derrick L. Horsley Foundation, Inc. (2018–Present), he has led initiatives that empower business leaders across various sectors.

Emily has extensive experience in customer support and service management. She is dedicated to ensuring customer satisfaction and has implemented several initiatives to improve support processes.

Elaine Wang

Board member since May 6th, 2025

Strategy-Oriented Senior Medical Director & Academician | Driving Clinical Development Innovations and Enhancing Patient Care in the Pharmaceutical Industry and Beyond

  • Biotechnology
  • Clinical Trials
  • Research And Development
  • Strategic Planning
  • Clinical Research

Elaine Wang is a dedicated pharmaceutical development physician with expertise in clinical development and medical affairs, aiming to delivereffective and well-tolerated treatments to patients efficiently. She has served as an Adjunct Associate Professor at the Yale University School of Medicine since 2016, contributing to the institution's emphasis on original research through its thesis-based graduation requirement. Elaine also holds a long-standing position as an Honorary Associate Professor.

David Glenn

Board member since May 6th, 2025

Sasha Watson

Board member since May 6th, 2025

Empowering Small Businesses | Financial Strategist & Founder of SWFS | Secured $10M+ in Funding | Expert in Cost Optimization & Sustainable Growth Strategies Artificial Intelligence}

  • B2B Sales
  • Business Development
  • Business EthicsBusiness Planning

Sasha Watson is the Founder and Financial Strategist of Sasha Watson Financial Solutions, LLC (SWFS), a woman-owned consulting firm based in Fairfax, Virginia. Since October 2024, she has led SWFS in delivering business funding solutions, cost optimization strategies, and sustainability consulting to small businesses across the United States and Canada. Under her leadership, SWFS has successfully helped dozens of businesses secure funding of up to $2 million through grants, loans, and capital access.

Josh Thill

Board member since May 6th, 2025

Innovative Marketing Leader & Design Expert | Principal at Thrive Engine | 15+ years in Branding, WordPress, SEO | Passionate About Delivering Practical Marketing Solutions for Business Growth

  • Digital Marketing
  • SaaS
  • SEO
  • Web Design
  • Web Development
  • Cybersecurity

Josh Thill is an award-winning designer and branding expert with extensive experience in digital marketing and creative solutions. With a deep understanding of WordPress and other content management systems, he adeptly combines traditional marketing strategies with innovative graphic design services. His practical approach and advanced knowledge of Internet marketing processes position him as a valuable asset for businesses looking to enhance their online presence.

Sara has a background in digital marketing and social media strategy. She excels at creating engaging content and has a proven track record of increasing brand awareness and customer engagement.

Kesha Brown

Board member since May 2nd, 2025

Marketing Leader & Entrepreneur | Founder of Kesha's Space LLC | Proven Success in Digital Strategies, Lead Generation, & Campaign Optimization |Passionate About Impactful Growth

  • Advertising
  • Branding
  • Business Development
  • Computer Science
  • Marketing

Kesha Brown is an accomplished marketing leader with over six years of experience driving integrated digital campaigns and marketing initiatives from conception to execution. She has a proven track record of success, including growing an email subscriber list by 52% through targeted lead generation tactics, and developing a social media strategy that increased followers by 65% across key platforms. Kesha's expertise in SEO and UX best practices has resulted in a 25% improvement in lead conversions.

Dan Ritchie

Board member since May 1st, 2025

Abdul Golden

Board member since May 1st, 2025

3x Founder with 2 Exits | Venture Capital Founder | Empowering Startups with Funding & Strategic Advice | Former Fortune 50 Tech Executive | Tech & Market Innovator

  • Acquisition Marketing
  • E-Commerce
  • Fundraising
  • Leadership
  • Product Development

Abdul Golden is a three-time founder, former Fortune 50 tech executive, and expert in fundrasing, product development and operations. As the Founding Partner of Shujaa Capital, he leads a venture capital fund focused on funding and supporting pre-seed startups. Dedicated to driving economic growth, he connects startups with investors seeking high-return opportunities. He splits his time between Dallas, Texas, and Lomé, Togo.

John has over 5 years of experience in software development, specializing in web applications. He holds a degree in Computer Science and has worked with various technologies including JavaScript, Python, and Ruby on Rails.

A Shared Vision

PawGone Good has always been about more than snacks.}

Yes, we care deeply about cleaner ingredients, thoughtful benefits, and creating functional snacks dogs genuinely enjoy. But the bigger vision goes further than that. We’re building a brand that connects everyday purchases to something more meaningful: better choices for pet parents, better support for dogs, and more opportunity for future innovators.

That’s why our work extends beyond the product through initiatives like Donate to Youth and the PawPreneur Pioneer Program.

Because when a brand is built with purpose, it should create impact in more than one place.

For us, the goal isn’t just to make better snacks. It’s to build something better around them, too.